Anthony Veroeven is a strategic executive and marketing leader known for driving growth, transformation, and engagement across the nonprofit and association sectors. He serves as chief revenue officer at Diamax, leading sales, marketing, and partner strategy for Milieu, a platform designed to help associations turn static directories into dynamic hubs for community engagement and non-dues revenue.
Before joining Diamax, Anthony spent nearly a decade at AMPED Association Management, serving as executive director and chief of staff for multiple national organizations. His leadership supported successful turnarounds and growth initiatives for associations such as the Fantasy Sports & Gaming Association, the National Air Filtration Association, and the Woodworking Machinery Industry Association. He also played a key role in modernizing the Wisconsin Tavern League Foundation, helping secure new funding and streamline operations.
Anthony’s work is grounded in strategic marketing, operational clarity, and a deep understanding of association culture. He is passionate about building systems and messaging that create momentum through digital transformation, board alignment, or long-term member engagement.
Outside of work, Anthony is committed to youth leadership and community service. He serves as an assistant scoutmaster in Windsor, Wisconsin, and previously led the American Marketing Association’s Madison Chapter through the challenges of 2020 to 2021.
Anthony holds a Bachelor of Business Administration in Marketing from Edgewood College and is credentialed as a Certified Association Executive and a Certified Nonprofit Accounting Professional. His leadership blends vision with execution and a strong belief in mission-driven impact.